Company History
In January of 2008, Genesis Securities and SogoTrade broke new internal records by executing over 130 million shares in one trading day. This event followed on the heals of a record-breaking 4th quarter of 2007, during which time the firm executed over 78 million shares and 230,000 trades each day on average (view Genesis/SogoTrade’s trading volume comparison statistics)
The key to Genesis/SogoTrade’s rapid growth in just a few short years has been its fundamental commitment to provide the best value to its customers. Under the leadership and vision of CEO, William Yeh, who founded Genesis in 1999 as a small trading firm, Genesis has distinguished itself again and again as a provider of advanced trading technology, friendly customer service, and fast trade executions.
As a licensed NYSE, AMEX, and NASDAQ data vendor, a trading technology developer, and a self-clearing broker dealer , Genesis/SogoTrade is a company with the scale, software, and technological infrustructure to meet the demands of today’s most active traders and investors, all while offering some of the most competative commission pricing in the industry.