With SogoTrade, you can invest in any stock or ETFs (Exchange Trade Funds). Any stock or ETF that trades on the NASDAQ, NYSE (New York Stock Exchange), or AMEX (American Stock Exchange). Some examples are MSFT (NASDAQ), LU (NYSE) and AVD (AMEX).

You will not be able to invest in penny stocks, which are stocks that trade on the OTCBB (Over the Counter Bulletin Board) and Pinksheets The next section, "How Stocks Trade", explains what these markets are, and the next tab, "Ticker Symbol", explains how to determine what market a stock trades on based on its symbol.

Index ETFs, or Exchange Traded Funds, are funds that track an index, but can be traded like a stock. They are ideal for investing over the long term, since they are automatically diversified and cost very little to purchase, especially through SogoTrade.

By purchasing the same dollar amounts of index ETFs over time, you are automatically tracking the performance of the index that the ETF tracks, and are therefore likely to obtain the same return as that index (the S&P 500 index has historically returned around 10%* a year). Your investment is compounded automatically, resulting in much greater potential gains over the long term.

*As based on annualized total return of the S&P 500 from 1926 through 2004.